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Marketing Executive

Location
Leeds, Yorkshire
Salary
£25,000
Job Type
Permanent
Posted
1 Jul 2021
Our client is looking to secure an experienced and dynamic marketing professional with a passion for all things marketing.

Responsibilities:

* Develop marketing strategies and execute plan to drive online traffic to our website increase registration, subscription revenue and event sign-ups.

* Write creative copy for email campaigns, social media campaigns and brochures

* Design and implement direct email marketing campaigns

* Create and maintain email databases to execute and maintain lead generation; Segment audiences based on predefined attributes and demographic data

* Track and analyse conversion rates and overall website performance and develop plans to optimise over time.

* Set up and build out of paid media channels accounts on Google, YouTube and LinkedIn

* Monitor campaigns budgets and performance and ensure its on track with KPIs

* Collaborate with graphic designers to design brochures, banners for email campaigns, banners, social media imagery, videos etc.

* Work with head of department to execute live and virtual tradeshow planning- work with third party booth builders, visualise booth designs, collateral preparation, etc.

* Must stay current on industry trends and best practices.

Requirements:

* Bachelor's degree in marketing or equivalent

* 2+ years of related marketing experience, ideally in email and b2b social media marketing

* Proven experience carrying out impactful digital campaigns that drive valuable results

* Experience in marketing content development for email campaigns and brochures.

* Solid understanding of paid media landscape, including new/shifting platforms and solutions

* Willingness and ability to stay up-to-date on new digital marketing trends and opportunities

* Highly organised with an ability to self-manage and handle budgets

* Strong communication skills - written and oral

* Capacity to manage multiple projects simultaneously

* Proficient at managing multiple projects at a time

* Analytical and data-driven - can track the ROI of paid channels

* Ability to coordinate between multiple teams across the organization

Technology you'll use: Microsoft Office, Google Analytics, Microsoft Dynamics, Send Grid, Mail Chimp, Google Ads, LinkedIn Ads, Canva, Instapages, Eflsight, etc.

What we offer: Competitive salary, paid holidays, opportunity for international travel to tradeshows

New Ways of Working - Since the pandemic, this business have been working at home and occasionally in their central Leeds office. They will soon return to a fully hybrid way of working that will most likely mean a couple of days a week in the office and the remainder working from home
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Details

  • Job Reference: 318661575-2
  • Date Posted: 1 July 2021
  • Recruiter: Fortem People
    Fortem People
  • Location: Leeds, Yorkshire
  • Salary: £25,000
  • Sector: Sales & Marketing
  • Job Type: Permanent